Privacy Policy


Effective Date: [11 June 2026]
Last Updated: [11 June 2026]

Introduction

DemiAesthetics (“we”, “us”, “our”) is committed to protecting the privacy and personal information of our clients, website visitors, and business contacts. We comply with the requirements of the Protection of Personal Information Act, 4 of 2013 (POPIA) and the Promotion of Access to Information Act, 2 of 2000 (PAIA) of South Africa.
This Privacy Policy explains how we collect, use, store, protect, and process your personal information when you visit our website, contact us, make enquiries, book appointments, or use our services.
By using our website or providing us with your personal information, you consent to the collection and processing of your information as outlined in this Privacy Policy.

Who We Are

DemiAesthetics
Aesthetic and Beauty Clinic
Email: []
Telephone: [+27 79 285 2729]
Website: [https://demiaesthetics.co.za/]

Information We Collect

We may collect the following personal information:
Personal Details
Full name
Contact number
Email address
Physical address (where applicable)
Date of birth (where relevant to treatments)
Health Information
Where required for aesthetic or beauty treatments, we may collect:
Medical history
Allergies
Current medications
Treatment history
Skin assessments
Photographs taken before and after treatments
Health information is considered special personal information under POPIA and will only be collected and processed where necessary and with your consent.
Website Information
When you visit our website, we may automatically collect:
IP address
Browser type
Device information
Website usage data
Cookies and analytics information
Enquiry Information
When completing contact forms on our website, we may collect:
Name
Contact number
Email address
Any information voluntarily provided in your message

Purpose of Processing Personal Information

We collect and process personal information for the following purposes:
Responding to enquiries and requests
Scheduling and managing appointments
Providing aesthetic and beauty services
Conducting consultations and treatment assessments
Maintaining client records
Processing payments and invoices
Communicating appointment reminders
Sending marketing communications where consent has been obtained
Improving our services and website
Complying with legal and regulatory obligations

Lawful Basis for Processing

We process personal information based on one or more of the following lawful grounds:
Your consent
Performance of a contract
Compliance with legal obligations
Protection of legitimate interests
Provision of healthcare and aesthetic treatment services

Marketing Communications

We may send promotional messages, special offers, newsletters, or treatment updates if:
You have provided consent; or
You are an existing client and the communication relates to similar services.
You may unsubscribe or opt out of marketing communications at any time by contacting us or using the unsubscribe option provided.

Cookies

Our website may use cookies and similar technologies to:
Improve website functionality
Analyse website traffic
Enhance user experience
You may disable cookies through your browser settings; however, certain website features may not function correctly.

Sharing of Personal Information

We do not sell or rent personal information.
We may share personal information with:
Payment service providers
Booking and scheduling platforms
IT and website service providers
Legal, regulatory, or government authorities where required by law
Medical professionals where necessary and with your consent
All third parties are required to maintain appropriate confidentiality and security measures.

Storage and Security

DemiAesthetics takes reasonable technical and organisational measures to safeguard personal information against:
Loss
Misuse
Unauthorised access
Disclosure
Alteration
Destruction
These measures may include:
Password-protected systems
Secure cloud storage
Restricted staff access
Data encryption where appropriate

Retention of Information

We retain personal information only for as long as necessary to:
Provide services
Comply with legal obligations
Resolve disputes
Maintain required treatment records
Once information is no longer required, it will be securely destroyed or anonymised.

Your Rights Under POPIA

You have the right to:
Access your personal information
Request correction of inaccurate information
Request deletion of information where legally permissible
Object to certain processing activities
Withdraw consent at any time
Lodge a complaint regarding the processing of your personal information
Requests may be submitted using the contact details provided below.

Promotion of Access to Information Act (PAIA)

In accordance with PAIA, individuals may request access to records held by DemiAesthetics, subject to applicable legal requirements and limitations.
Requests for access to information must be submitted in writing to our Information Officer.
Where applicable, a prescribed fee may be charged in accordance with PAIA regulations.

Information Officer

The Information Officer responsible for ensuring compliance with POPIA and PAIA is:
Information Officer: [Dehanné Minnaar]
Email: []
Telephone: [+27 79 285 2729]

Complaints

If you believe your personal information has been processed unlawfully, you may first contact DemiAesthetics.
You also have the right to lodge a complaint with:
Information Regulator (South Africa)
Information Regulator (South Africa)
Website: �
inforegulator.org.za
Email:

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of external websites. Users should review the privacy policies of those websites before providing personal information.

Changes to this Privacy Policy

DemiAesthetics reserves the right to update or amend this Privacy Policy at any time. Any changes will be published on this page with an updated revision date.

Contact Us

For questions regarding this Privacy Policy, POPIA compliance, PAIA requests, or the processing of your personal information, please contact:
DemiAesthetics
Email: []
Telephone: [+27 79 285 2729]
Website: https://demiaesthetics.co.za/
By using our website and services, you acknowledge that you have read and understood this Privacy Policy and consent to the processing of your personal information as described herein.

 

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